At Roots, we are a FAMILY. After all, that’s the inspiration behind the brand! Here you’ll find a mix of family recipes that will take you back to your southern ROOTS.

I’m Jenny, the founder of the brand and the one who is almost always covered in flour! Family is the biggest part of my life and thus, the inspiration for the name. I’m a Texas gal and grew up singing Garth Brooks and George Strait like it was my job. When I hear the song “Friends in Low Places,” I’m instantly back in my childhood kitchen, baking a fresh loaf of banana nut bread with my mom while my dad serenades us over his invisible microphone. Yes, those were the good ole’ days.

So when you hear the verse, “Blame it all on my ROOTS,” let yourself think of my long-haired, Skynrd lovin’ dad who made the best darn sticky buns on this side of the South.. think of my exuberant, full-of-life mom who unknowingly sparked a love in my heart for baking and party planning.. think of my sweetest, glue-to-the-family mother in law who gifted her love so generously to everyone in her life.. and just think of how much sweeter life is with family.

We can’t wait to meet you, treat you, and welcome you with open arms into our Family!